In 2013 Fortune … Distinctive competencies on Starbucks Coffee Company and Hewlett Packard a. Starbucks Starbucks is the largest coffeehouse chain in the world with more than 19 thousand stores in over sixty countries. Core Competencies Of Starbucks  Core Competencies South University Online NSG5000 Week 4 Assignment 2 Vicki Rostis September 12, 2014 Core Competencies Hamric, Hanson, O’Grady & Tracy (2014) define competencies as “a broad area of skillful performance. S.W.O.T. Authentic quality was one of the core value propositions of Starbucks from the very beginning. The name is inspired by Moby Dick’s first mate. Starbucks also enjoys very high level of customer loyalty. Customers keep coming back because the experience is always fresh. CASE STUDY: STARBUCKS KATHLEEN LEE 1 Brief History: The first Starbucks location opened in 1971. It is headquartered in Seattle, US. It is a result of its focus on quality and customer service. Internal Analysis Strengths Starbucks core competencies are its global brand recognition and equity, its aesthetic appeal and concepts of its stores, its human resource management and company culture, and its customer loyalty and cult following. Appetizing coffee choices and a welcoming environment have made it the favourite of millions. This name and the mermaid logo were inspired by the love of the sea, from Starbucks original lo- cation in Seattle Washington in the heart of Pike Place Market. ANALYSIS With these points in mind, the S.W.O.T. Download this essay on Starbucks Core Competencies Goal project Being conduct and 90,000+ more example essays written by professionals and your peers. It has managed every aspect of the Starbucks experience to offer each customer a fulfilling experience. Store Manager Job Summary and Mission This job contributes to Starbucks success by leading a team of store partners to create and maintain the Starbucks Experience for our customers and partners. analysis of Starbucks Corporation core competencies identified the following strengths, weaknesses, opportunities and threats. A major strength is its extremely strong global presence. High level customer … The store manager is required to regularly and customarily exercise discretion in managing the overall operation of the store. The mission statement of Starbucks is to “Inspire and nurture the human spirit – one person, one cup and one neighbourhood”.