SWOT Analysis is a proven management framework which enables a brand like Lacoste to benchmark its business & performance as compared to the competitors and industry. Quick Look. Free shipping on orders over $75. Lacoste - Boxer Briefs - Pack of 3. A tennis player Lacoste was frustrated by the limitations of the classic tennis whites. Shop LACOSTE online for men's, women's & kids polos, clothing, shoes, watches, bags, fragrances and sportswear. Lacoste. Brand Value $26.3 Billion, Revenue $28.3 B #18 Forbes Founded as an importer of Japanese shoes and incorporated in 1968 as BRS, Inc., NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear, holding a global market share of approximately 37 percent. Boxer Briefs - Pack of 3. Sort By: Newest Arrivals Best Sellers Best Value Price Low To High Price High To Low. Quick … Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe. $44.50. Today, however, Lacoste is perking up again under its CEO of nearly two years, Thierry Guibert. As of 2020, Lacoste is one of the leading brands in the lifestyle and retail sector. $24.97 44% off. Lacoste, the story of an iconic brand A love for the game, a passion for innovation and a certain French elegance. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. The brand Lacoste has expanded tremendously in the recent years. Its a French brand founded by René Lacoste. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches.The company can be recognised by its green crocodile logo. Lacoste is a French company, founded in 1933 by tennis player René Lacoste and André Gillier.