The marketing team communicates these unique qualities through their campaigns and promotions. Product differentiation is a core business strategy for the big pharma organisations as much as it is for the smaller players, often giving those smaller pharma organisations a chance against larger rivals and their products that might already be established. Differentiation Strategy Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service. Product differentiation being the most commonly used one of these two strategic typologies (Spencer, Joiner, and Salmon, 2009).

Product differentiation is a critical strategic marketing process. Examples of product differentiation including unique design, customer service, and price. Differentiation strategy helps companies because it focuses on the cost value of the product versus other similar products on the market.

You defined your product’s value proposition at the start of the product development process. Differentiation looks to make a product more attractive by … Use an example marketing plan to … This differentiation strategy does not mean to compete with generic or low-priced products, but rather provide customers with the best overall value out of all your product competition. Product differentiation is a marketing process that showcases the differences between products. Product differentiation is the process of distinguishing a product or service from others. There are several ways to achieve product differentiation. It refers to making a company’s product different from the similar products of the competitors. How can you find your product differentiation strategy?

differentiation and cost leadership. Although there can be differentiation in services’ too, in this book we would use the word ‘differentiation’ mainly to mean differentiation of tangible products.

the physical characteristics of the product, from. Product differentiation deals with making changes in the marketing mix of a product so as to differentiate it from whatever the competition is offering OR to offer a product which stands out in the market. A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. Consider using promotions to increase value-based differentiation.

A differentiation strategy is key to building your competitive advantage. •Product Features - the shape of a golf club head •Product Complexity - multiple functions on a watch •Location - locating next to a freeway exit Firm-Customer Relationships •Consumer Marketing- differentiation driven thru altering perceptions not necessarily product features, e.g. 7 tips on product differentiation is … Here are 10 companies that brilliantly differentiated their brands from the competition. Use buy-one, get-one free offers, free add-on products, increased size offers and immediate-use coupons.
Product differentiation strategy helps Product Managers answer these key questions “Why should a targeted customer buy my product?” and “How can I make my product stand out from the rest?” The seemingly easy answer is: because my product is different from the others on the market. Differentiation strategy is concerned with product differentiation.